the packagers' imperative: How to 'uncommoditize' a commodity

Joseph Esteves, VP Industry Partner at Maine Pointe, looks at the dilemma currently facing the packaging industry 

This Maine Pointe insights paper for CEOs and supply chain leaders considers the following:

  • How to 'uncommoditize' a commodity
  • Why a better understanding of the forces at work in the value chain is the key to success
  • How packagers can survive and thrive in the digital age