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Creating a win-win for the military and commercial suppliers

Joseph Esteves, VP Industry Partner at Maine Pointe, looks at the dilemma currently facing the packaging industry.

This Maine Pointe insights paper for CEOs and supply chain leaders considers the following:

  • How to 'uncommoditize' a commodity
  • Why a better understanding of the forces at work in the value chain is the key to success
  • How packagers can survive and thrive in the digital age
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What's in this eBook?

The packaging value chain


The packagers’ dilemma


How to ‘uncommoditize’ a commodity



Joseph Esteves, Vice President Industry Partner, Maine Pointe,looks at the dilemma currently facing the global packaging industry and discusses why a better understanding of the forces at work in the value chain is the key to survival and growth.

According to a market report by worldwide authority on packaging, print and paper supply chains, Smithers Pira* the value for packaging services in 2017 was around $33.7 billion, and by 2022 will be worth $50 billion, increasing at a compound annual growth rate of 9.5%. Over the last two decades, packaging has transformed into a lively, modern industry breaking into new markets and business models. However, it still relies on creating packages from traditional materials such as paper, plastics, polymer wood and metal. Today’s industry faces a huge dilemma and something of an identity crisis. Forces from both sides of the packaging value chain have placed the packager in an unusual position where the industry as a whole is viewed as a commodity market. The problem with this is, while you are viewed as a commodity, the customer will never consider your products and services indispensable.

eBook: The packagers' imperative: how to 'uncommoditize' a commodity

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