Enterprises are hoping data analytics tools can help them identify real-time business changes, understand customers, and vanquish competitors.
When so many web pages, whitepapers, and webinars promise that finance-led data analytics programs will transform an organization, it’s easy to buy into the hype. Cooler heads, though, understandably wonder: how effective are data analytics projects, really? Are finance chiefs (and other C-suite leaders) actually improving decision-making and boosting performance through the insights provided by mountains of data? And what kinds of barriers to success are organizations encountering once they embark on a project?