Originally published in Consulting.us
Digitization and Industry 4.0 hold great promise, while also offering challenges in implementation. According to Maine Pointe, effective Industry 4.0 strategies can help CPG firms achieve growth through faster and more accurate order fulfillment. Data and analytics can also help optimize customer engagement and better influence customer purchasing.
“CPG companies will need to gain a deeper understanding of the consumer (their customers' customers) and leverage data analytics to get a handle on the rapidly changing demands of those consumers,” Rex Clothier, vice president and industry partner of CPG at Maine Pointe, said.
