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Maine Pointe Podcast: How Sun-Maid Reinvigorated Its Brand


Originally published in Forbes, March 2020

Sun-Maid is more than just that little red box, it is a 100-year-old company with a big market share. But like most legacy companies, it faced challenges. In this podcast, Maine Pointe’s CEO Steve Bowen interviews Sun-Maid CEO Harry Overly to talk about the evolution of this iconic brand, and how Maine Pointe was able to work with Sun-Maid to re-invigorate the brand, roll out operational and supply chain improvements and grow EBITDA.

Topics: Total Value Optimization Food & Beverage Organizational Change supply chain optimization Maine Pointe supply chain collaboration cpg manufacturers cpg industry cpg executives supply chain management forbes podcast