Maine Pointe In The News

Congratulations to Joe Esteves for making Consulting Magazine's 2019 "Rising Stars of the Profession."

CPG manufacturers need deeper insights into consumer trends, end-to-end collaboration throughout the partner ecosystem, and a TVO approach that benefits all parties. Joe Esteves, VP CPG, reinforces the importance of manufacturers seeing their success only through the eyes of the distributor – a model that disintermediates the manufacturer from the actual end user, which can leave money on the table. 

Originally Published in CPGmatters

CPG manufacturers have traditionally seen their primary role as leading the development and production stages of the supply chain with their “customers" being wholesalers, retailers and distributors. While in many cases the manufacturer provides the retailer or distributor with marketing collateral or general guidance in how to position their products to consumers, it is ultimately those further along the value chain and closer to the consumer who have always been in a better position to understand customer trends.