Congratulations to Joe Esteves for making Consulting Magazine's 2019 "Rising Stars of the Profession."
by Maine Pointe, on Mar 12, 2019 5:55:34 PM
Congratulations to Joe Esteves for making Consulting Magazine's 2019 "Rising Stars of the Profession."
by Joseph Esteves, VP CPG, on Feb 1, 2019 3:38:47 PM
Originally Published in CPGmatters
CPG manufacturers have traditionally seen their primary role as leading the development and production stages of the supply chain with their “customers" being wholesalers, retailers and distributors. While in many cases the manufacturer provides the retailer or distributor with marketing collateral or general guidance in how to position their products to consumers, it is ultimately those further along the value chain and closer to the consumer who have always been in a better position to understand customer trends.
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