Responding to Market Dynamics
These are trying times for the UK’s big four supermarkets, Tesco, Asda, Sainsbury’s and Morrisons. All have struggled with falling sales as shoppers’ habits change. Consumers are ditching the traditional big weekly shop in favour of several visits to smaller local shops and discounters. Additionally, the seemingly unstoppable rise of insurgent German supermarkets, Aldi and LIdl, has cost the established names dearly. An increasingly ferocious price war means that grocery prices have fallen constantly since autumn of 2014, bringing prices down by 1.7% in just 12 months according to retail researchers Kantar Worldpanel.
