This iconic food brand and company has been in business as a growers’ cooperative for more than 100 years and is the world’s largest producer in its category. With concerns about stabilizing its industry, the cooperative brought in a new CEO two years ago. The CEO was tasked with overhauling the brand’s image and helping it gain recognition for a broader range of products. The business is now on a growth trajectory to extend its reach in the “better for you” snack industry. The CEO decided to enlist external support to help transform the business into a 21st Century organization capable of competing with newer, more agile brands.
Maine Pointe was selected based on its wealth of experience driving value across the CPG/food and beverage supply chain. Our objective was to help create business value and impact EBITDA by resetting the cost base to build a strong foundation for growth. To achieve this, we focused on improving procurement and logistics processes and strategy while changing the culture from a farm cooperative to an innovative, consumer and market-driven organization.
Over the years, the organization had grown stagnant and was operating as a farm cooperative rather than as an innovative, market-driven business. There had been very few changes in people, process, and information over the last 20 years, with little investment in examining commercial practices, business processes, continuous improvement, or product extensions. Similarly, the organization was not operating collaboratively to plan and make decisions. As a result, there had been little or no outside influence to introduce new sourcing, procurement and product ideas. At a time when technologies, consumer behavior and markets are changing fast, these legacy structures had become a burden and were detracting from the company’s ability to innovate and evolve.
From the client’s perspective, the engagement was as much about changing this culture as it was about introducing new processes and structures..
The results in terms of savings and business value have exceeded expectations. The tools, processes and best practices the company now has in place will create a sustainable platform to work from as it continues its transformation journey.
Maine Pointe’s industry, practice, data analytics and leader and organization improvement (LOI) experts worked closely with the client to help develop and implement the right skills and tools to overcome capacity issues and facilitate growth: