End-to-End Supply Chain Synchronization

Some things in business are just facts of life. For example, if you operate in the oil industry, the massive fixed investment needed to extract, refine, and transport oil is a fact of life that shapes decision making in all areas of the business. Alternatively, if you operate in the fashion industry, rapidly changing consumer tastes are a fact of life, which means your company’s success or failure depends on its ability to bring new designs to market quickly.

We call these facts of life “core business driver.” The core business driver can be internal to an organization – like a required rate of return on invested capital, or external – like changing customer preferences. They can arise out of supply side constraints or demand side opportunities. They can be brought on by competitive pressures, the macro-economy, or the regulatory environment. They can even change over the life of an organization or product. If you take a minute, you can probably identify two or three business drivers for your company.