In the second of their four-part series of blogs examining the importance of NPI and PLM optimization to the end-to-end supply chain and operations ecosystem, Simon Knowles and Dorothea Grimes-Farrow consider how increasing customer demand is creating an imperative for organizations to optimize NPI and PLM processes.
Intensifying customer demand has created a new business imperative
Speed and agility in the supply chain are steadfast imperatives. Consumers want more, and they want it now. They demand greater performance at a lower price. Features, functions and product options must be configured and aligned for supply chain capabilities as part of the product introduction and sustained throughout the lifecycle.
Optimized new product development (NPD) and new product introduction (NPI) processes allow organizations to design, create early concepts (looks like, acts like, feels like), and prototype products, features and packaging in an accelerated time frame. This escalates exposure to likely customers regardless of where they are on the adoption curve. What is the opportunity cost of missing this window? Without NPI and PLM processes optimized for modern, best-in-practice, integrated supply chains, the enterprise is vulnerable to lost or delayed product revenue, aftermarket recurring revenue and plausibly, lost market share.
Managing the lifecycle of a product allows an enterprise to adjust production, inventory levels, deployment, pricing and fulfillment as demand changes in the marketplace. Still, some organizations address inventory excess and product end-of-life as an afterthought. When NPI and PLM are linked to the integrated supply chain, the supply chain fits the product rather than being a reactive fit downstream.
NPI and PLM stage-gate progression is key to the needs of the enterprise value chain.
- Products are more stable, minimizing costly modifications, feature and scope creep and time-to-market upsides
- Supply chain has an added source of information for more confident sales and operations planning (S&OP) decision making
- Supply chain can make short-term and long-term big bets on product priorities
- Products are designed for market segmentation and efficient replenishment strategies appropriate for each segment
- End-of-life management minimizes excess and obsolete inventory
- Proactive product transition strategy guides long-tailed distribution decisions
- Supply chain, NPI and PLM key performance indicators (KPIs) are integrated and consistent
Modern supply chain practices guide product practices, and vice versa. NPI and PLM provide the controls and guardrails that prevent other functions from consuming cost reductions designed into the product.
In the next article in this series, we will take a deeper dive into some of the end-to-end supply chain benefits of investing in NPI/PLM alignment and optimization.
If you would like to talk about any of the topics raised in this article, please contact us at: firstname.lastname@example.org
Other articles in the NPI/PLM series:
- Part one: The C-suite dilemma
- Part three: End-to-end supply chain benefits of NPI/PLM optimization
- Part four: The role of analytics in the product lifecycle
Click here to read our NPI/PLM perspectives paper
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Maine Pointe is a global supply chain and operations consulting firm trusted by many chief executives and private equity firms to drive compelling economic returns for their companies. We achieve this by delivering accelerated, sustainable improvements in EBITDA, cash and growth across their procurement, logistics and operations. Our hands-on implementation experts work with executives and their teams to rapidly break through functional silos and transform the buy-make-move-fulfill supply chain to deliver the greatest value to customers and investors at the lowest cost to business. We call this Total Value Optimization (TVO)™.
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